It is safe to say that Easter has become one of the most profitable holiday seasons in the UK calendar. A report in the Retail Gazette 2018 started that Brits were expected to spend almost £900m on Easter eggs & gifts in 2018 which saw a huge increase from 2016 where £575million was spent by Brits. Reports indicate that in 2019 this figure could surpass 2018’s impressive figure. The report also went on to say that men would be the biggest spenders in 2018, paying £25.42 on average compared to women spending £23.53. It has become a big period for business owners especially those selling seasonal products.
After the festive fun of Christmas and the romantic gestures of Valentine’s Day, Easter is now regarded as one of the best opportunities to put a marketing campaign into action and see your profits surge upwards with a leap and a bunny hop to kick off the new financial year in style.
It is always imperative for any business owner to plan in advance to maximise every opportunity. This can include revised content/images for the website, advertising in the local press or flyers to customers.
What are four potential ways to boost sales for a business owner at Easter?
Should a business owner host an Easter event?
Creating a unique Easter event or exciting give away in the run up to Easter appears the most obvious way to make the most of the seasonal occasion. If you are a pub, bar or restaurant you could introduce a seasonal Easter menu or bar snacks using locally sourced produce. Brits love lamb and factoring this into your menu could keep you ahead of the competition. Egg-based dishes are also a simple and popular choice at this time of year. If you are a bar owner you could do some ‘egg-cellent’ Easter themed cocktail offers.
If you aren’t a food inspired business you could look at incorporating activities for both the young and old. Activities such as Easter egg decorating, or a Easter activity time with a personal visit from the Easter bunny itself will always bring a smile to both the young and old. The emphasis should be fun and something that will create a relaxed environment.
Will an Easter Email boost business?
If you are a business owner on a restricted budget or restricted as to what you can offer, why not create an Easter branded email for your mailing list with some fun Easter content. You could include some of the following; Easter jokes, seasonal recopies, what Easter activities are on within the local community whilst offering a promotional discount ahead of Easter i.e. 10% off to encourage sales ahead of the big day. You could also include some fun colouring in activities for the children which parents download and print.
Does an Easter competitionwork for business owners?
Giveaway competitions, if done correctly, are a great way to boost your following. You could offer one of your products or services (or do various gifts to encourage greater interest), and ask that users follow you, to like and repostan image whilst tagging 5 friends. You could offer an Easter themed hamper or a voucher to spend in-store and extend this across all social media platforms. If you use the likes of Instagram or Twitter be sure to research which hash tags you will include and if necessary perhaps generate your own unique one for the event so you can monitor the uptake.
Should I invest in a contactless card machine for Easter?
If you are a business owner which only presently accepts cash you may be alienating yourself with your customers without knowing it. Ask yourself “how will accepting card payments benefit my business?”In almost every aspect of society card payments have become the norm and many customers like them for the primary convenience it brings. Not only do card payments eliminate queues at busier times, but it also means customers don’t necessarily have to carry cash if they don’t want too. Getting a card machine within a business is incredibly simple thanks to the advances of technology and regardless of how you trade there is an infrastructure and with the start of the new financial year many may view this as the perfect time to make the transition from cash to cards.
To get the latest in payment technology whilst also receiving an ‘Eggs-quisite’ service from our customer representatives contact us today. We promise our friendly team will make no Easter puns and will meet the ‘Eggs-act’ demands of your business.